EDUCATION

Thunderbird, The Garvin School of International Management: January 2000 - May 2001
Master of International Management (MBA)
Concentration: Marketing
International Study: European campus, Archamps, France, summer 2000

Union College: September 1991 - June 1995
Bachelor of Arts (BA)
Major Economics, Minor German
International Study: Austro-American Institute, Vienna, Austria, spring 1994

 

PROFESSIONAL EXPERIENCE

Automotive Journalist - Interactive Media Beat
Automotive News: August 2005 - Present
American International Automobile Dealers Association: September 2004 - August 2005

-Regular contributor to Automotive News marketing section, specializing in Internet media (rich media, blogs, viral, paid search, SEO)
-Wrote monthly column on automotive CRM and marketing for AIADA site and e-newsletter

 

Developer/Manager: January 2004 - Present
Servassist Online (www.servassistonline.com)

-Founded Web-based CRM tool for automotive dealership service departments/OEMs
-Build custom sites for all auto brands, maintain vehicle spec information, product diagrams and service schedules
-Develop and maintain client relations (accounts include Fred Lavery Company in Birmingham, MI)
-Established brand image, develop corporate marketing and proposal materials
-Manage paid search & PR campaigns, secured coverage in Detroit News, Internet Retailer and Fixed Ops Magazine
-Spent 6 months as an Audi Brand Specialist with a FL dealership researching service protocol

 

Director, Intl. Marketing & Market Development: June 2001 - November 2003
GAKO Konietzko, Inc., Montreal, Canada/Bamberg, Germany

-Implemented global marketing and communications strategies for new and existing pharma equipment product lines
-Developed media plan and corporate marketing materials, point person for interactive AOR relations
-Oversaw brand site, print advertising, expo sponsorships and trade shows
-Managed international distribution network of 64 dealers in 32 countries (including Medisca and PCCA)
-Maintained client relations (accounts included P&G, Merck Frosst, Walgreens and Lise Watier Cosmetics)
-Tripled product sales by identifying, researching and entering new markets

 

Sales & Marketing Manager: February 1997 - February 1999
Massey Knakal Realty Services, Inc., New York, NY

-Devised and implemented advertising strategies for luxury town homes and investment properties
-Managed both client and investor relations (assessed buyers' needs, conducted property inspections, devised listing strategies)
-Assisted with appraisal of financial value of buildings, lots and development sites
-Supported sales transactions with an aggregate value greater than $120 million

 

Intl. Market/Product Development (Internship): December 1995 - September 1996
IBG Monforts GmbH & Co., Mönchengladbach, Germany

-Formulated marketing and sales strategies for oil press product line
-Corresponded with European Union International Development Organizations
-Established North American market for products, secured contracts greater than $1 million


ACTIVITIES AND SKILLS

Publish popular automotive blog, GrantsAutoRants.com: April 2004 - Present
Dean's research project assistantship, Thunderbird: 2000 - 2001
Volunteer Coach, "Ice Hockey in Harlem" youth program: 1998 - 1999
Chairman: CHI PSI scholarships (Fraternity Officer), Union College: 1995

Languages: German (Conversant), Spanish (basic), French (basic)

 

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