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EDUCATION
Thunderbird,
The Garvin School of International Management: January 2000 - May 2001
Master of International Management (MBA)
Concentration: Marketing
International Study: European campus, Archamps, France, summer 2000
Union
College: September 1991 - June 1995
Bachelor of Arts (BA)
Major Economics, Minor German
International Study: Austro-American Institute, Vienna, Austria, spring
1994
PROFESSIONAL
EXPERIENCE
Automotive
Journalist - Interactive Media Beat
Automotive News: August 2005 - Present
American International Automobile Dealers Association: September 2004
- August 2005
-Regular
contributor to Automotive News marketing section, specializing in Internet
media (rich media, blogs, viral, paid search, SEO)
-Wrote monthly column on automotive CRM and marketing for AIADA site and
e-newsletter
Developer/Manager:
January 2004 - Present
Servassist Online (www.servassistonline.com)
-Founded
Web-based CRM tool for automotive dealership service departments/OEMs
-Build custom sites for all auto brands, maintain vehicle spec information,
product diagrams and service schedules
-Develop and maintain client relations (accounts include Fred Lavery Company
in Birmingham, MI)
-Established brand image, develop corporate marketing and proposal materials
-Manage paid search & PR campaigns, secured coverage in Detroit News,
Internet Retailer and Fixed Ops Magazine
-Spent 6 months as an Audi Brand Specialist with a FL dealership researching
service protocol
Director,
Intl. Marketing & Market Development: June 2001 - November
2003
GAKO Konietzko, Inc., Montreal, Canada/Bamberg, Germany
-Implemented
global marketing and communications strategies for new and existing pharma
equipment product lines
-Developed media plan and corporate marketing materials, point person
for interactive AOR relations
-Oversaw brand site, print advertising, expo sponsorships and trade shows
-Managed international distribution network of 64 dealers in 32 countries
(including Medisca and PCCA)
-Maintained client relations (accounts included P&G, Merck Frosst,
Walgreens and Lise Watier Cosmetics)
-Tripled product sales by identifying, researching and entering new markets
Sales
& Marketing Manager: February 1997 - February 1999
Massey Knakal Realty Services, Inc., New York, NY
-Devised and implemented advertising strategies for luxury town homes
and investment properties
-Managed both client and investor relations (assessed buyers' needs, conducted
property inspections, devised listing strategies)
-Assisted with appraisal of financial value of buildings, lots and development
sites
-Supported sales transactions with an aggregate value greater than $120
million
Intl.
Market/Product Development (Internship): December 1995 - September
1996
IBG Monforts GmbH & Co., Mönchengladbach, Germany
-Formulated marketing and sales strategies for oil press product line
-Corresponded with European Union International Development Organizations
-Established North American market for products, secured contracts greater
than $1 million
ACTIVITIES AND SKILLS
Publish
popular automotive blog, GrantsAutoRants.com: April 2004 - Present
Dean's research project assistantship, Thunderbird: 2000 - 2001
Volunteer Coach, "Ice Hockey in Harlem" youth program: 1998
- 1999
Chairman: CHI PSI scholarships (Fraternity Officer), Union College: 1995
Languages:
German (Conversant), Spanish (basic), French (basic)
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